Monday, October 26, 2020

Planning Storyboard for my Crayola Air-Dry Clay Commercial

 First Scene - "Commercial starts with a view of the person's back, seeming to be working on something."

    The commercial opening has a view of the person's back, with the set having a creepy vibe to it. The tools on the table look to be like a mystery, having the viewer wonder what the person is working on and what the materials on the table are. You can see a slightly noticeable Crayola label on one of the objects.

I have downloaded a portion of an instrumental that I believe can fit for this commercial. Said instrumental will play during this scene.    

Second Scene - "High angle view shows what a person is working on; working on a clay doll."

    You cannot see the person's face, you can see the top of their head and their hands, and you get a full view of the desk. Clay sculpting tools, paint, paintbrushes, and a container of Crayola Air-Dry clay are seen. The viewers could not see what the person was working on in the last scene, but now it is shown that they are working on a clay doll. 

The same instrumental will be playing.

Third Scene - "Person is prompted to exit, leaving the doll alone."

    It is now zoomed in on the doll and the person's hands; some of the materials are still shown. Before leaving, the person puts a damp towel over the doll because it will dry when left out in the air, and pauses the music using the keyboard. Once the person is prompted to exit (something like a dinner call), the hands will motion that the person is leaving. There is a slight pause to indicate they have left. 

A voice that is not seen in the video will prompt the person to leave. The instrumental is playing but then stops when the person clicks on the keyboard. A door closing will be heard.

Fourth Scene - "Doll winks at camera once it is assured that person left."

    Still zoomed in on the doll, it winks at the camera. This will be done using claymation, which falls under stop-motion animation. The doll clicks a button on the keyboard which continues the music.

The instrumental will play once again.

Fifth Scene - "Doll falls off of desk."

    The camera cuts to a slight zoomed-out view of the desk, where the doll rolls off of the desk. The doll falls onto the floor.

The instrumental will be playing.

Sixth Scene - "Doll exits and walks out of frame."

    The doll fixes its composure and walks out of the frame in this scene. The Crayola logo pops out once the doll has exited. 

The instrumental will still be playing.




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CCR

      This is my CCR for my recent project. This film was very fun and a great experience for me to do.